I Love Ugly opens boutique

Tucked away in a small group of shops down Mt Eden Road is I Love Ugly’s new boutique store Broken Puppet. V who runs the brand used to stock us with his tees as a part time gig while he ran the logistics at AS Colour. What began as a thing on the side is now a boutique store that stocks his brand I Love Ugly, and a couple of special ones from far away places like the Netherlands. Check it out, get a limited edition tee and get weird eyes looking at the black & white checkered wall behind the counter. Nice one V & Co.

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