Relaunch @ Imperial Lane

On Wednesday night last week we had a launch event to celebrate the new direction and website. Artists, designers, media, friends & family all joined in on what was an amazing night. Here are some photos!

The space was an empty concrete basement beneath Imperial Lane in downtown Auckland, there were some great spaces that naturally framed up some of the big prints on display.

 

There were four sets. Each one showing off a particular taste or style of art prints. Each set had a mac to browse the new site. This was the apartment.

 

This was the kitchen.

 

This was the villa lounge.

 

This was the kids room.

 

Kate Alexander (endemicworld), Sparrow Phillips (Component) & Elliot Alexander (endemicworld)

 

Helen Mclaren (Erupt Prints) & Alice Berry.

 

Natasha Vermeulen (endemicworld), Alice Lines & Nicholas Burrowes (Homestyle Magazine)

 

We had big videos projected onto the basement walls.

 

There was a brief speech.

 

All who attended got to take home a limited edition print called “Twice As Nice”. It was a collaboration by Alana Broadhead (Foundry) & Natasha Vermeulen. An edition of 150, signed & numbered just for the night.

 

Thanks to all who helped out and came along and especially to all the friendly sponsors Imperial Lane, Invivo Wines, Epic Beer and Prolam Framing.

 

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