Behind the scenes: relaunch video

One month ago we relaunched, it feels like yesterday, here is a behind the scenes peek at the launch day.

Studio Alexander & endemicworld took four weeks to conceptualize, plan, gain sponsorship, and create this relaunch in the basement of Imperial Lane, Auckland, NZ.¬†Within each of the four ‘room’ scenes, a computer displayed the new website, while recording the event time-lapse style without anyone knowing.

This is a 20 hour day in 2:30 minutes.

Filmed & edited by Natasha Vermeulen.
Shot with Canon 5D mark II and iMac desktop cameras.
Music: No Life on Saturn by Bastard Jazz

Get 20% off your next order, just enter “1month” during checkout, ends 20th August.


Leave a Reply